SERAWIT MULTIMEDIA PRODUCTION PLC - Addis Ababa, Ethiopia

Serawit Multimedia Production PLC was established in 1998 under the name ‘Connect Advertising’ with an initial capital of not more than 10,000.00 Birr and a human power of only three people. A moderate progress was recorded with the successful accomplishment of its small capital and human power which led to the establishment of an advertising agency called ‘Promotion 2000’ in 2001. The company was later reorganized as ‘Serawit and Mulualem Promotion’ as a result of the need to expand its human power and partnership so as to boost its capability and renovate the prevailing strategies. The advertising company used the new synergy as a basis for its development and succeeded in undertaking effective and memorable accomplishments.